VEECCI was established in 2011, with a brand GMV of over 150 million and a product development team with over a decade of experience. Many products have been recognized and well regarded by the market. For example, VEECCI Liquid Eyebrow Pencil has been recommended by the head anchor Li Jiaqi for many times, and once won the Top ONE sales of Tmall/Tiktok. The Crystal Water Film Lip Gloss once won the Top ONE of Tiktok E-commerce Lip Makeup List. VEECCI Gel Eyeliner once won the Top ONE of Tiktok Gel Eyeliner. On the day of launching, the lip mud achieved sales of over a million yuan. In 2023, VEECCI was selected as the treasure brand of 2023 by the prestigious media Yi Beauty&Lifestyle.